Design principles
Consistency
When similar elements look consistent and display the functions they perform, usability thrives.
Simplicity
Clarity results in more efficient user interfaces (UIs) to help users perform their tasks fast and easy.
Reinventing Do/Don’t
Using top-notch design practices to channel a set of patterns into a simple, yet powerful UI.
Less is More
Get the most from UI. Limit the users from having to navigate unnecessary content and let them focus on what matters.